Philosophy

Visibility is built, not bought.

We treat being found online as an engineering problem. Search engines and AI assistants don’t reward noise. They reward sites that are fast, clear, well structured and worth citing. Four principles guide our work.

Foundation before content

01

Before writing anything new, we fix what search engines and AI crawlers actually see: how fast the site loads, how it’s structured, whether crawlers can reach it, and whether it tells machines clearly what your business is. Content on a broken foundation never reaches the people looking for it, so this is where every engagement starts.

Technical SEO and AI visibility auditSpeed, crawlability and indexing fixesStructured data (schema markup)AI crawler access check (robots.txt)Prioritised fix list

Write for people, structure for machines

02

Good pages answer a real question in plain language. We then structure them so that Google and AI assistants can find the answer, understand it and cite it. That means clear headings, direct answers near the top, and consistent facts about your business across the web. We write in Swedish and English from the start, because the two languages reach different audiences.

Question-led content planPage and blog copy in Swedish and EnglishFAQ sections written to be quotedBusiness profile and directory clean-up (Google Maps, listings)

Measure what’s real

03

We report what the data shows, using Search Console, analytics and your own bookings. We don’t promise rankings, and we don’t dress up small numbers. Visibility takes time, so we show you what is moving, what isn’t, and what we’d do next.

Tracking setup (Search Console, analytics, Bing Webmaster Tools)Monthly report in plain languageVisibility checks across Google and AI assistantsClear next steps each month

Assume it will break, then build for it

04

Our engineering background taught us that every component eventually fails. We build sites and automations that are simple, monitored and easy to fix, so your visibility doesn’t depend on one fragile piece. When something does break, you hear about it from us first, and the fix is quick.

Monitoring and alerts for site healthMarketing automation (contact lists, segments, email sequences)Documentation you can hand to anyoneHosting and maintenance support
Engagements

How we work together

Visibility audit
A fixed-scope, one-off review of how your business shows up in Google and in AI assistants. You get clear findings and a prioritised plan, which you can act on yourself or hand to us.
Monthly partnership
Ongoing work on your technical SEO, AI visibility, content and reporting. Three tiers (Bas, Tillväxt and Premium) let you choose how much we take on each month.
Build projects
A new website, a rebuild, or a marketing automation setup, delivered as a defined project with a clear scope, timeline and handover.
Workshops and training
Hands-on sessions that teach your team how AI visibility works and how to use AI tools in their daily work.
Specialist AI consulting
Hourly support for focused technical problems, such as improving the accuracy of a search or document assistant.