Your customers are searching.
We make them find you.
AI-powered visibility for small businesses. Technical SEO, content strategy, and website builds. Designed by engineers who understand how search and AI actually work.
What we help with
We take on engagements where being found matters: photographers who deserve bookings, local businesses competing for search visibility, and brands that need to show up in AI-generated answers, not just on page two of Google.
AI visibility and SEO
Get your business recommended when people ask ChatGPT, Perplexity, or Google AI for suggestions. We architect content for how AI systems actually retrieve and cite sources.
Technical SEO and content
Search-optimized content, site structure, blog strategy, and schema markup. Bilingual Swedish and English by default, because your customers search in both.
Website builds and management
End-to-end websites for professionals. Portfolio sites, booking flows, multilingual setups. Ongoing management on retainer so your site stays fast, current, and working for you.
Marketing automation
Automated lead capture, email sequences, social scheduling, and analytics dashboards so visibility turns into actual bookings without manual work.
AI engineering
For teams building AI products: production RAG systems, document intelligence, agent reliability architecture. Our engineering roots, available when you need the hard stuff built.
UX audit and customer journey
We map every step from first search to final booking, then fix the gaps where visitors drop off. Visibility means nothing if your site loses people before they convert.
Workshops and training
AI workshops for science parks, startups, and businesses. From building your first website to making your brand visible to AI models.
Businesses that deserve to be found
Photographers and creatives
Portfolio sites, local SEO, and content that ranks for your craft plus your city.
Local businesses
Driving schools, studios, salons, the businesses people search for every day.
Athletes and personal brands
Build your presence so sponsors, fans, and opportunities come to you.
Founders and SMBs
From first website to scaling content. We grow with your business.
Results, not promises
AI visibility, content & commerce
How we think about reliable AI.
The difference between a demo and a system is what happens at the edges. These are the principles we apply to every engagement.
Read moreReliability patterns from firmware
State machines, circuit breakers, watchdog timers, checkpointing. AI systems need the same discipline as embedded code.
Evaluation-first design
If you can't measure it, you can't ship it. We start with the eval that defines success — not the prompt that looks good in a demo.
Retrieval quality > model size
Hybrid search, re-ranking, and good chunking beat bigger models. Most production wins come from the data pipeline.
Compound reliability
A 95% step in a 5-step pipeline is 77% end-to-end. We design with the chain in mind, not the demo.
Two senior engineers. Stockholm-based, working globally.
Applied AI engineering paired with senior systems architecture. Manning Publications technical reviewers, financial markets infrastructure experience, and a firmware-trained reliability mindset.
Meet the teamCommon questions
- What does Di Lucaro do?
- We help small businesses get found online in Google, in AI-generated answers like ChatGPT and Perplexity, and on social media. We build websites, write content, and run the technical marketing that brings in clients.
- Who do you work with?
- Photographers, creatives, local businesses, athletes, and founders who are great at what they do but need help being visible online. Our current clients include a Stockholm photographer, an AI consultancy, and we work with science parks delivering AI workshops.
- What's AEO and why should I care?
- Answer Engine Optimization. When someone asks ChatGPT or Google's AI for a recommendation, AEO is what determines whether your business gets mentioned. We helped a Stockholm photographer go from invisible to 900+ AI impressions across 80+ countries. That's AEO.
- Do I need a new website?
- Sometimes. We build websites when needed. But often the bigger win is fixing the content and structure of what you already have. We always start with an audit.
- How do engagements work?
- Most clients start with a visibility audit: we show you where you stand in search and AI answers. Then we either do a project (website build, content overhaul) or move to a monthly retainer for ongoing SEO, content, and website management.
- What makes you different from an SEO agency?
- We're AI engineers who understand how search and AI systems actually select sources, not just the best practices from a blog post. We optimize for where search is going (AI-generated answers), not just where it's been (traditional Google rankings).
- Do you still do AI engineering work?
- Yes. We build production RAG systems, document intelligence pipelines, and agent architectures for companies that need them. Our founder built retrieval systems at a Swedish fintech and an AI consultancy before launching the visibility practice. Some clients come to us for engineering, some for visibility, and some need both.
- How does AI engineering relate to SEO?
- Directly. AI-generated answers (ChatGPT, Perplexity, Google AI Overviews) use retrieval systems to find and cite sources. We've built those retrieval systems. We know how they score documents, how they decide what's credible, and what makes structured data useful versus decorative. That's not something you learn from an SEO course, it's something you learn from building the systems themselves.
- What languages do you work in?
- We build everything bilingual (Swedish + English) by default. Carolina speaks five languages: Spanish, Swedish, English, Mandarin, and Guaraní; which helps with international SEO and content for diverse markets.
- How much does it cost?
- It depends on what you need. Website builds are project-priced. Ongoing visibility work starts at 3,000 SEK/month for basics, with most clients on 6,000–10,000 SEK/month retainers. We always start with an audit so you know what you're getting.
Ready to
be found?
Every engagement starts with a conversation. Tell us what you're building, where it lives today, and what reliability looks like for you.
Start a project