Booking Based in Stockholm, working worldwide

Your customers are searching.
We make them find you.

AI-powered visibility for small businesses. Technical SEO, content strategy, and website builds. Designed by engineers who understand how search and AI actually work.

See our work Audit your online presence now
80+ countries
A local photographer's content appearing in search results worldwide
#1 in Google
A single blog post outranking national tourism sites for its niche query
+1 560%
Search growth in 3 months. From zero to 1,000+ views.
+5,766%
LinkedIn impressions in 46 days, with no ad spend
Our Services

What we help with

We take on engagements where being found matters: photographers who deserve bookings, local businesses competing for search visibility, and brands that need to show up in AI-generated answers, not just on page two of Google.

AI visibility and SEO

Get your business recommended when people ask ChatGPT, Perplexity, or Google AI for suggestions. We architect content for how AI systems actually retrieve and cite sources.

AI citation audit: where you currently appear (or don't) in AI-generated answersEntity optimization: making your business a "known entity" to LLMsSchema markup implementation (Organization, LocalBusiness, Service, FAQ, Article)Content architecture designed for retrieval, not just rankingOngoing monitoring of AI citations across models

Technical SEO and content

Search-optimized content, site structure, blog strategy, and schema markup. Bilingual Swedish and English by default, because your customers search in both.

Technical SEO audit (site speed, crawlability, indexation, structured data)Content strategy: topic clusters, keyword targeting, editorial calendarBlog setup and ongoing content productionOn-page optimization (meta tags, headings, internal linking)Google Search Console and Bing Webmaster Tools setup and monitoringMultilingual content architecture (hreflang, language-specific URLs)

Website builds and management

End-to-end websites for professionals. Portfolio sites, booking flows, multilingual setups. Ongoing management on retainer so your site stays fast, current, and working for you.

Custom website design and development (Django)Multilingual setup (English and other language translations, with proper hreflang and URL structure)Portfolio/gallery systems for creativesBooking and contact flowsAWS hosting, platform optimization, site speedOngoing management on retainer (content updates, technical maintenance, SEO)Client login areas and delivery galleriesUX and customer journey audit before launch and quarterly

Marketing automation

Automated lead capture, email sequences, social scheduling, and analytics dashboards so visibility turns into actual bookings without manual work.

Lead capture forms and landing pagesEmail automation sequences (welcome, nurture, follow-up)Social media content calendaring and schedulingReview collection and automationGoogle Business Profile optimization and managementAnalytics dashboards and monthly reportingConversion flow optimization

AI engineering

For teams building AI products: production RAG systems, document intelligence, agent reliability architecture. Our engineering roots, available when you need the hard stuff built.

Enterprise RAG system design and implementation (hybrid search: BM25 + vector + reranking)Document intelligence pipelinesAgent reliability architecture (state machines, watchdog timers, circuit breakers)LLM integration and evaluation frameworksSharePoint/Microsoft 365 integrationCloud infrastructure

UX audit and customer journey

We map every step from first search to final booking, then fix the gaps where visitors drop off. Visibility means nothing if your site loses people before they convert.

Customer journey mapping: every touchpoint from search to conversionUX audit of existing sites (navigation, mobile experience, page speed, accessibility)Conversion flow analysis: where visitors drop off and whyMobile-first testing across devices and browsersPage speed and Core Web Vitals optimizationA/B testing recommendations for key conversion pagesPre-launch QA for new website builds (functionality, forms, responsive design, cross-browser)Quarterly UX reviews for retainer clients

Workshops and training

AI workshops for science parks, startups, and businesses. From building your first website to making your brand visible to AI models.
All services
Who we work with

Businesses that deserve to be found

Photographers and creatives

Portfolio sites, local SEO, and content that ranks for your craft plus your city.

Local businesses

Driving schools, studios, salons, the businesses people search for every day.

Athletes and personal brands

Build your presence so sponsors, fans, and opportunities come to you.

Founders and SMBs

From first website to scaling content. We grow with your business.

Selected work

Results, not promises

Vermiculus AB

One search across 90,000 documents, and a plan to make the company findable

Enterprise RAG over 90,000+ documents, with task time down 67% in a user study, plus a search and AI visibility audit.

RAGHybrid searchOn-premises AIVisibility auditAI search visibility
Brand, visibility & web

AI visibility, content & commerce

Daniel Ahlberg Photography

Complete online strategy

Built a bilingual website from scratch for a Stockholm photographer with zero online presence. In 3 months: +1,560% search growth, visibility in 85 countries, and bookings including international clients from Estonia, Singapore and The UK.

Website buildTechnical SEOAEOContent strategyBilingualRetainerPhotographyLocal business
AI STARTUP

From near-invisible on LinkedIn to 5,279 impressions in 46 days

Organic LinkedIn impressions from about 90 to 5,279 in 46 days, for an AI company I was also engineering for.

LinkedIn strategyContent strategySEO auditAI engineeringRAG
Philosophy

Visibility is built, not bought.

We treat being found online as an engineering problem. Search engines and AI assistants don’t reward noise. They reward sites that are fast, clear, well structured and worth citing.

Read more

Foundation before content

We fix what search engines and AI crawlers actually see, before writing a single new page.

Write for people, structure for machines

Pages that answer real questions in plain language, built so Google and AI assistants can cite them.

Measure what’s real

We report what the data shows, with no promised rankings and no padded numbers.

Assume it will break, then build for it

Simple, monitored systems that are easy to fix, so your visibility never rests on one fragile piece.

Who works here

Two specialists. Stockholm-based, working globally.

We help small and medium businesses get found, in Google and in the answers AI assistants give. We combine technical SEO, answer engine optimization and marketing automation with solid engineering underneath. Based in Stockholm, we work remotely with clients worldwide in English, Spanish, Swedish.

Meet the team
FAQ

Common questions

What does Di Lucaro do?
We help small businesses get found online in Google, in AI-generated answers like ChatGPT and Perplexity, and on social media. We build websites, write content, and run the technical marketing that brings in clients.
Who do you work with?
Photographers, creatives, local businesses, athletes, and founders who are great at what they do but need help being visible online. Our current clients include a Stockholm photographer, an AI consultancy, and we work with science parks delivering AI workshops.
What's AEO and why should I care?
Answer Engine Optimization. When someone asks ChatGPT or Google's AI for a recommendation, AEO is what determines whether your business gets mentioned. We helped a Stockholm photographer go from invisible to 900+ AI impressions across 80+ countries. That's AEO.
Do I need a new website?
Sometimes. We build websites when needed. But often the bigger win is fixing the content and structure of what you already have. We always start with an audit.
How do engagements work?
Most clients start with a visibility audit: we show you where you stand in search and AI answers. Then we either do a project (website build, content overhaul) or move to a monthly retainer for ongoing SEO, content, and website management.
What makes you different from an SEO agency?
We're AI engineers who understand how search and AI systems actually select sources, not just the best practices from a blog post. We optimize for where search is going (AI-generated answers), not just where it's been (traditional Google rankings).
Do you still do AI engineering work?
Yes. We build production RAG systems, document intelligence pipelines, and agent architectures for companies that need them. Our founder built retrieval systems at a Swedish fintech and an AI consultancy before launching the visibility practice. Some clients come to us for engineering, some for visibility, and some need both.
How does AI engineering relate to SEO?
Directly. AI-generated answers (ChatGPT, Perplexity, Google AI Overviews) use retrieval systems to find and cite sources. We've built those retrieval systems. We know how they score documents, how they decide what's credible, and what makes structured data useful versus decorative. That's not something you learn from an SEO course, it's something you learn from building the systems themselves.
What languages do you work in?
We build everything bilingual (Swedish + English) by default. Carolina speaks several languages, among others: Spanish, Swedish, English, Mandarin, and Guaraní; which helps with international SEO and content for diverse markets.
How much does it cost?
It depends on what you need. Website builds are project-priced. Ongoing visibility work starts at 3,000 SEK/month for basics, with most clients on 6,000–10,000 SEK/month retainers. We always start with an audit so you know what you're getting.

Ready to
be found?

Every engagement starts with a conversation. Tell us what you're building, where it lives today, and what reliability looks like for you.

Let's work together