UX audit and customer journey

We map every step from first search to final booking, then fix the gaps where visitors drop off. Visibility means nothing if your site loses people before they convert.

Getting traffic to your site is only half the job. What happens when someone lands there? Can they find what they need in three seconds? Is the booking flow obvious on mobile? Does the page load fast enough that they don't bounce before seeing your work? We audit the full customer journey: from the search query that brought them in, through every page they visit, to the moment they book, inquire, or leave. We test on real devices, map the friction points, and fix them. This isn't abstract UX theory, it's practical work that turns visitors into clients. For retainer clients, we run this audit quarterly. For new website builds, it's baked into the process before launch.

What this includes
  • Customer journey mapping: every touchpoint from search to conversion
  • UX audit of existing sites (navigation, mobile experience, page speed, accessibility)
  • Conversion flow analysis: where visitors drop off and why
  • Mobile-first testing across devices and browsers
  • Page speed and Core Web Vitals optimization
  • A/B testing recommendations for key conversion pages
  • Pre-launch QA for new website builds (functionality, forms, responsive design, cross-browser)
  • Quarterly UX reviews for retainer clients

Not sure which of these you need?

Most engagements start with a conversation about where you stand today in search, and in AI answers.

Audit your online presence now