Team

Two specialists. Stockholm-based, working globally.

Di Lucaro is a small, deliberate consultancy. We help small and medium businesses get found, in Google and in the answers AI assistants give. We combine technical SEO, answer engine optimization and marketing automation with solid engineering underneath. You work directly with the people doing the work, with no layered process and no handoffs to juniors. Based in Stockholm, we work remotely with clients worldwide in English, Spanish, and Swedish.

Stockholm, Sweden

Carolina Leguizamon

Founder & Creative Director. Technical SEO, AI visibility and marketing automation

Carolina founded Di Lucaro to help small and medium businesses get found, both in Google and in AI answers from ChatGPT and Google’s AI summaries. She works at the point where engineering meets marketing. She audits how a business shows up online, fixes the technical foundation, builds the content structure AI systems can cite, and automates the follow-up, and also shapes what your brand image is like online. She also works as creative director for photographer Daniel Ahlberg, shaping his visual direction, website and visibility. She works in English, Swedish and Spanish.

LinkedIn Email
Highlights
900+
Times a client’s site was cited by AI assistants, across 80+ countries
5,000%
LinkedIn follower organic growth for an AI startup
67%
Faster task completion in a user study of a search system I built
Best Thesis 2026
Awarded by IHM Business School
150+
Colleagues and clients taught AI
2
Manning Publications books technically reviewed
Experience
  • Founder & Consultant
    Di Lucaro
    Technical SEO, AI visibility (AEO), marketing automation and web development for small businesses.
    2025-present
  • Technical Reviewer
    Manning Publications
    Reviewed two books on AI evaluation and LLM architecture.
    2026
  • Creative Director
    Daniel Ahlberg Photography
    Visual direction, website, search and AI visibility, and content planning for shoots and short-form video.
    2023-present
  • AI Engineer (consultant)
    AI startup, Sweden
    Main AI engineer on production assistants and document-processing systems used by municipalities, housing companies and enterprises. Also wrote the company’s first documentation and trained client teams.
    Feb–Apr 2026
  • Thesis Project, AI Engineer
    Vermiculus AB
    Built an enterprise search system over 90,000+ documents. Also ran a search and AI-visibility audit for the marketing team.
    Oct 2025–Jan 2026
  • Web Developer
    2Toucans
    Drupal and PHP development.
    Apr–Aug 2024
  • Teacher/Instructor
    Educational and language centers in Paraguay, Taiwan and Sweden
    Spanish, English and business-English teaching, plus university and YH teaching in AI and tech. Workshops in Science Parks and companies.
    2016-present
Education
  • Customer Data Developer (YH) Highest grade in all courses, plus Best Thesis 2026.
    IHM Business School
    2024-2026
  • Python for AI · React (YH)
    IT-Högskolan
    2024
  • Full-Stack Dev · ML & Predictive Analytics
    Code Institute
    2024
Engineering background

Carolina began as an electronics and firmware engineer, writing test and embedded software where failures are costly. She brings the same mindset to her marketing and AI work: assume a component will fail and design the system to survive it. In recent years she has built production AI systems, including retrieval-based assistants, document-processing pipelines and cloud platforms. That is why her visibility work is grounded in how search engines and AI models retrieve information.

Languages
English (native) · Spanish (native) · Swedish (fluent) · Mandarin (basic)
Stockholm

Lucas Alenbro Lindström

Partner · Senior Software and Platform Engineer

Senior Software Engineer with over a decade building production systems for financial markets — trading and clearing platforms, instant payments, and the long-running infrastructure underneath them.

I focus on application development, system architecture, and the object-oriented design discipline that lets complex systems stay maintainable past launch.

LinkedIn
Highlights
Years in production
10+
Domain
Financial markets infrastructure
Strengths
Architecture · OO design · Distributed systems
Degree
M.Sc. Computer Science, Umeå
Experience
  • Platform Engineering Consultant
    Irori AB
    Cloud platform engineering in regulated finance - infrastructure as code with Terraform, Kubernetes and Argo CD under GitOps, IAM and secrets, and hands-on network and infrastructure troubleshooting.
    2026 — Present
  • Senior Software Engineer
    Vermiculus Financial Technology
    Developing technology infrastructure for financial markets.
    2020 — 2026
  • Senior Software Engineer
    Brite
    Building instant payments solutions on Google Cloud.
    2020
  • Senior Software Engineer
    Cinnober Financial Technology
    Building trading and clearing platforms for financial exchanges.
    2014 — 2019
  • Software Engineer
    Clarobet
    Web scraping, distributed systems, desktop applications.
    2014
Education
  • M.Sc. Computer Science
    Umeå University
    2007 — 2013
Languages
English (native) · Swedish (native) · Spanish (professional)